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Competitive intelligence

Your competitors' exact order count. Every Monday.

We don't estimate and we don't scrape. We buy your competitors' products on a set schedule and read their order numbers. That gives you their real order count, emailed to you every Monday.

Tracking DTC order volume since 2020.
Used by operators, investors, and agencies.
A competitor — order volume
Sample
Weekly · last 12 months
52 weeksincl. holiday peak

A number nobody else has.

Every other tool models, panels, or scrapes. Those are guesses. We place a real order, so the number is exact.

STEP 01

We buy their products

On a set schedule, we place real orders on each competitor's store.

STEP 02

We read the order numbers

Order numbers run in sequence. The gap between two of our orders, a week apart, is how many orders they took in between.

STEP 03

You get the count

A plain email every Monday by 10am ET, with each competitor's order volume and the change from the week before.

What lands in your inbox

  • A plain email every Monday. No dashboard to log into.
  • Each competitor's exact order count for the week. Real orders, not estimates.
  • The change from the week before, so you can see when something moves.
  • Weekly by default. Daily if you want it through BFCM, Prime Day, or a launch.
  • Add or swap competitors whenever your list changes.
Inbox · Monday 10:00 ET Sample
DTC Spy — Activewear, Week 23 (Jun 1–7)

Good morning. Here is your Week 23 order-volume snapshot:

Company: number of orders (% change WoW)
  • Vuori: 42,180 orders (+7.4%)
  • Alo Yoga: 38,540 orders (+12.1%)
  • Gymshark: 55,900 orders (−3.2%)

Shoot me a note with any questions, and have a great week.

What people use it for

Growth teams

See a competitor's launch the same week it happens, and whether it actually sold.

Investors & funds

See how fast a company is really growing, with real order data instead of a Similarweb guess.

Founders

Know each Monday whether you're gaining on your category or losing ground.

Pricing

Priced per competitor you track, and always billed monthly. The plan sets how often your report arrives.

Monthly snapshot
One report a month
$150
per competitor / month
Most popular
Weekly tracking
A fresh report every Monday
$300
per competitor / month
Daily & custom
Daily cadence, multi-brand
$500+
tailored, let's talk

Questions

How is this possible?

Most stores number their orders in sequence. We order on a schedule and read the numbers. The gap between two of our orders tells us how many came in between.

Is it accurate?

It's a real order count, not an estimate. There's no model, no panel data, and no scraping.

How do I get the reports?

A plain email, every Monday by 10am ET. If you want daily reports during BFCM or a launch, that's the Custom plan.

Do you track Amazon?

No. We track direct-to-consumer brand stores, mostly Shopify. For Amazon, Jungle Scout and Helium 10 are built for that. We also can't track stores that scramble their order numbers. If we can't get a clean read on a competitor, we'll tell you.

Can I change competitors?

Anytime. Add, swap, or remove them as your list changes.

See a competitor's real numbers.

Tell us who you want to track and we'll show you how fast they're selling.

Start tracking
ethan@dtcspy.com